Levi’s new ad campaign launched

The Levi’s brand has launched its 2026 global advertisement campaign, ‘Behind Every Original,’ in India, starring Global Brand Ambassador Alia Bhatt.

For over 150 years, the brand has been worn by those who move culture forward. From music and sport to fashion and art, these jeans have become a constant in moments of change, worn by those pursuing progress and shaping what comes next.

Behind Every Original builds on that legacy. The global campaign celebrates the mindset behind originality — curiosity, conviction and the courage to see the world differently. It spotlights the instinct and intention that drive progress.